Alternant(e) Charge(e) Crm & Analyse Data Marketing - Alt10

FLOA SA

Bordeaux, France
On-site
Analyze crm campaign performance metrics
Create and update marketing performance reports
Analyze customer behavior and segments
FLOA SA is seeking a two-year alternating CRM and Data Marketing Analyst to join their digital marketing and communication team in Bordeaux. The role focuses on analyzing marketing performance, customer data, and providing operational CRM support while fostering a culture of innovation and customer experience

Job Summary

  • The role involves analyzing the performance of CRM campaigns including email, SMS, and push notifications to identify optimization opportunities.
  • You will participate in creating customer segmentation strategies and scoring models to improve engagement and loyalty.
  • As a subsidiary of BNP Paribas, FLOA offers benefits such as 100% health insurance coverage and participation plans.

Matching Summary

Match Score: 85

FLOA SA is seeking a two-year alternating CRM and Data Marketing Analyst to join their digital marketing and communication team in Bordeaux. The role focuses on analyzing marketing performance, customer data, and providing operational CRM support while fostering a culture of innovation and customer experience.

Skills & Requirements

Must-have

  • Analyze CRM campaign performance metrics
  • Create and update marketing performance reports
  • Analyze customer behavior and segments
  • Master Excel for data analysis
  • Understand marketing KPIs like ROI and conversion

Nice-to-have

  • Knowledge of Adobe Campaign or Salesforce
  • Experience with Tableau or Power BI
  • Strong problem-solving skills
  • Orientation towards results and efficiency
  • Willingness to learn new tools

Key Requirements

  • Master's degree in Digital Marketing or Digital Communication
  • Two-year apprenticeship availability
  • Proficiency in Excel required

Work Rights

Must have right to work in France for apprenticeship

Tailored Resume

Cover Letter