Director, Audience Development, Cnn Digital Products & Services

Cable News Network Inc

Base: $166,603.00 - $309,405.00 py; bonus/equity: ...
Not specified
7-10 years digital media experience
Proven track record shaping editorial strategy
Deep understanding of seo and social levers
Warner Bros. Discovery is seeking a Director of Audience Development for CNN Digital Products & Services, a senior leadership role focused on driving audience growth and engagement through strategic insights. The ideal candidate will possess extensive experience in digital media and audience strategy, alongside strong editorial judgment and leadership skills

Job Summary

  • This role serves as a strategic partner to editorial leadership, defining how audience needs inform coverage decisions and distribution strategies.
  • The successful candidate will oversee embedded Audience Editors, setting direction to ensure insights lead to measurable impact on reach and engagement.
  • Warner Bros. Discovery offers career-defining opportunities with thoughtfully curated benefits including health insurance, retirement savings, and paid time off.

Matching Summary

Match Score: 85

Warner Bros. Discovery is seeking a Director of Audience Development for CNN Digital Products & Services, a senior leadership role focused on driving audience growth and engagement through strategic insights. The ideal candidate will possess extensive experience in digital media and audience strategy, alongside strong editorial judgment and leadership skills.

Salary

Base: $166,603.00 - $309,405.00 per year; Bonus/Equity: Annual bonuses, short- and long-term incentives available; Benefits: Health insurance, wellness program, life/disability insurance, retirement plan, paid holidays and vacation

Skills & Requirements

Must-have

  • 7-10 years digital media experience
  • Proven track record shaping editorial strategy
  • Deep understanding of SEO and social levers
  • Experience leading and mentoring teams
  • Strong partnership with analytics and product teams

Nice-to-have

  • Exceptional ability to synthesize complex data
  • Culture of curiosity and continuous improvement
  • Influence on senior editorial stakeholders
  • Knowledge of platform dynamics and distribution

Key Requirements

  • 7-10+ years in digital media or audience development
  • Strong editorial judgment aligned with journalistic values
  • Experience influencing senior editorial stakeholders

Work Rights

Not specified

Tailored Resume

Cover Letter