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AstraZeneca is seeking a candidate for the Ad/SMM position in Shanghai, focusing on portfolio strategy planning, brand team leadership, and people management. The ideal candidate will possess strong strategic planning and marketing capabilities while fostering an inclusive team environment.
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Job Summary
Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength, and review and manage the marketing mix for each product to optimize promotional effort.
Lead the cross-functional Brand Team in the development of brand strategy aligned to overall TA strategy and company priorities, ensuring effective cross-functional working and alignment to brand objectives.
Manage expenses to ensure costs remain within budget while seeking more efficient and productive forms of promotional expenditure, and work with PMs to maximize advantages and benefits when working with outside agencies.
Matching Summary
Match Score: 75
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AstraZeneca is seeking a candidate for the Ad/SMM position in Shanghai, focusing on portfolio strategy planning, brand team leadership, and people management. The ideal candidate will possess strong strategic planning and marketing capabilities while fostering an inclusive team environment.
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Skills & Requirements
Must-have
Portfolio Strategy Planning
Marketing Mix Optimization
Product Launch Plans
Brand Team Leadership
Cross-functional Team Alignment
Promotional Expenditure Management
Nice-to-have
Global AZ Network Relationships
KOL Relationship Development
Talent Recruitment and Development
Performance Management
Coaching and Feedback
Key Requirements
5-year BBF/IBR
1-year BAP
Follow CEP SOP
Identified training strategy and material in place