Senior Paid Media Specialist

Brown University

Providence, RI, US
Not specified; grade 10; not specified ph
Hybrid
5-7 years paid media experience
Google meta linkedin reddit expertise
Ga4 tableau crm system fluency
Brown University is seeking a Senior Paid Media Specialist for its School of Professional Studies, responsible for leading paid advertising strategies to boost enrollment across various programs. The position requires a strong background in performance marketing and analytics, along with collaborative skills to develop effective ad campaigns

Job Summary

  • The Senior Paid Media Strategist leads the strategy, execution, and analysis of paid advertising initiatives across a broad portfolio of master's, certificate, and executive education programs.
  • This role partners closely with the Visual Designer and Communications Specialist to implement high-performing ad creative and messaging while ensuring accurate tracking and attribution.
  • Brown University offers a flexible work/life balance including summer hours, winter break, and a comprehensive benefits package covering health, dental, vision, and tuition assistance.

Matching Summary

Match Score: 85

Brown University is seeking a Senior Paid Media Specialist for its School of Professional Studies, responsible for leading paid advertising strategies to boost enrollment across various programs. The position requires a strong background in performance marketing and analytics, along with collaborative skills to develop effective ad campaigns.

Salary

Not specified; Grade 10; Not specified

Skills & Requirements

Must-have

  • 5-7 years paid media experience
  • Google Meta LinkedIn Reddit expertise
  • GA4 Tableau CRM system fluency
  • Multi-channel campaign management
  • Budget oversight and optimization

Nice-to-have

  • Higher education marketing background
  • Agency-side experience preferred
  • Adobe Express design software skills
  • Accessibility considerations knowledge
  • Project management tool familiarity

Key Requirements

  • Bachelor's degree in marketing or related field
  • Minimum 5-7 years paid media experience
  • Not eligible for visa sponsorship

Work Rights

Not specified

Tailored Resume

Cover Letter