Karcher Senior Living is seeking a Director of Marketing to oversee its marketing and public relations programs in a remote capacity. The ideal candidate should have substantial experience in healthcare marketing and demonstrate a commitment to the organization's mission and community engagement
Job Summary
The primary purpose of this role is to develop, coordinate, direct, and administer the facility’s marketing and public relations programs and services to maintain and increase census.
Key duties include developing and maintaining policies for information release, assisting department directors with marketing strategies, and organizing internal communications.
The position requires assisting in budget preparation, serving on committees, and creating a positive and warm atmosphere throughout the facility.
Matching Summary
Match Score: 85
Karcher Senior Living is seeking a Director of Marketing to oversee its marketing and public relations programs in a remote capacity. The ideal candidate should have substantial experience in healthcare marketing and demonstrate a commitment to the organization's mission and community engagement.
Skills & Requirements
Must-have
develop marketing and public relations programs
increase facility census
manage resident information privacy
internal communications strategy
community outreach and engagement
prepare departmental operating budget
Nice-to-have
create atmosphere of warmth and positivity
support activity and social services departments
liaison with families and civic leaders
Key Requirements
Bachelor’s Degree or equivalent
Five (5) years experience in marketing/public relations in a health care setting (may substitute for degree)