Experienced Category Trade Marketing Manager, Centrum & Oral

Haleon

Not specified
Centrum & oral brand strategy
Shopper insights
Offline channel strategy
Haleon is seeking an Experienced Category Trade Marketing Manager for Centrum & Oral brands, focusing on developing and executing brand and shopper strategies to enhance sales and market share. The role requires collaboration across departments and a deep understanding of consumer behavior to drive effective trade marketing initiatives

Job Summary

  • Develop Centrum & Oral brand and shopper strategies, creating detailed annual OP business plans and quarterly brand-shopper activation plans, and deploying the plans to channel TMK and field sales force.
  • Based on category knowledge, channel and shopper insight, RTM strategy, develop Centrum and Oral offline channel strategy.
  • Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day.

Matching Summary

Match Score: 85

Haleon is seeking an Experienced Category Trade Marketing Manager for Centrum & Oral brands, focusing on developing and executing brand and shopper strategies to enhance sales and market share. The role requires collaboration across departments and a deep understanding of consumer behavior to drive effective trade marketing initiatives.

Skills & Requirements

Must-have

  • Centrum & Oral brand strategy
  • shopper insights
  • offline channel strategy
  • 4P strategy deployment
  • cross-departmental collaboration

Nice-to-have

  • purpose-driven culture
  • agile performance-focused culture
  • human understanding and trusted science

Key Requirements

  • Experienced Category Trade Marketing Manager
  • Centrum & Oral brands
  • pharma shopper behaviour
  • calcium category insight
  • route to market strategy

Work Rights

Not specified

Tailored Resume

Cover Letter