Lifecycle Manager, Patient Enrollment Marketing (b2b2c)

Pomelocare

United States, United States
Base: $105,000-125,000; equity: generous; benefits...
**
B2b2c enrollment marketing strategy
Multi-channel journey execution
Marketing technology stack
** Pomelo Care is seeking a Lifecycle Manager for Patient Enrollment Marketing to lead their patient growth strategy through a comprehensive B2B2C approach. The ideal candidate will have extensive experience in enrollment marketing, technical execution, and marketing technology, aiming to enhance patient conversion and engagement. **

Job Summary

  • As the Manager of Patient Enrollment Marketing, you will be the primary architect and engine behind our patient growth strategy, responsible for both high-level strategy and technical execution.
  • Your mission is to bridge the gap between our B2B partners (employers/insurers) and their members, creating seamless, high-conversion pathways that turn 'eligible members' into 'active patients'.
  • By joining Pomelo, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup where you will have a profound impact on the patients we serve.

Matching Summary

Match Score: 75

** Pomelo Care is seeking a Lifecycle Manager for Patient Enrollment Marketing to lead their patient growth strategy through a comprehensive B2B2C approach. The ideal candidate will have extensive experience in enrollment marketing, technical execution, and marketing technology, aiming to enhance patient conversion and engagement. **

Salary

Base: $105,000-125,000; Equity: Generous; Benefits: Competitive healthcare benefits, Unlimited vacation

Skills & Requirements

Must-have

  • B2B2C enrollment marketing strategy
  • multi-channel journey execution
  • marketing technology stack
  • HIPAA, TCPA, CAN-SPAM compliance
  • enrollment funnel optimization

Nice-to-have

  • creative mind
  • resourceful self-starter
  • data-driven decision making
  • patient-centered care

Key Requirements

  • 4+ years of experience in enrollment marketing
  • Experience with Braze, Iterable, or Adobe Journey Optimizer
  • Proven track record of managing $1M+ lead volume
  • Solid understanding of HTML/CSS for email
  • Experience navigating healthcare compliance

Work Rights

Not specified

Tailored Resume

Cover Letter