Pernod Ricard is seeking a Senior Ambassador Programs Manager to lead the strategic evolution of its global Brand Ambassador ecosystem. This hybrid role involves shaping the global strategy and performance standards for brand ambassadors, ensuring they deliver impactful brand experiences across various markets.
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Job Summary
This role defines the foundation of how Pernod Ricard's Brand Ambassador ecosystem operates, grows, and represents brands globally.
The successful candidate will shape global strategy, set performance standards, and build tools that professionalize the impact of brand ambassadors.
You will foster a connected cross-brand community that drives brand equity, trade advocacy, and long-term commercial value through storytelling and craft.
Matching Summary
Match Score: 85
Pernod Ricard is seeking a Senior Ambassador Programs Manager to lead the strategic evolution of its global Brand Ambassador ecosystem. This hybrid role involves shaping the global strategy and performance standards for brand ambassadors, ensuring they deliver impactful brand experiences across various markets.
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Skills & Requirements
Must-have
10+ years leading global advocacy programs
Experience in bartender culture and hospitality
Ability to build global KPI frameworks
Strategic program management skills
Cross-functional matrix leadership experience
Nice-to-have
Strong storytelling and communication skills
Passion for on-trade energy and culture
Cultural fluency across global markets
Talent development and community building
Brand equity and commercial value focus
Key Requirements
10+ years experience in global advocacy or talent programs
Deep understanding of bartender culture and on-premise influence
Proven ability to manage global frameworks and competency models