Director, Marketing

Prudential

**
15+ years marketing experience in financial services
Regional marketing strategy across asia and africa
Digital marketing and ai-driven search optimization
** Prudential is seeking a Director of Marketing to lead its digital marketing strategies and enhance customer engagement across Asia and Africa. The ideal candidate will have extensive marketing experience in financial services, focusing on customer-centric initiatives and innovative marketing strategies. **

Job Summary

  • The role is accountable for driving sustainable performance and long-term growth across markets by leading a strategic digital marketing approach.
  • The Director will lead marketing teams across Asia and Africa to ensure consistency and impact through integrated above-the-line and digital communications.
  • Prudential pledges to be a place where employees can Connect, Grow, and Succeed within a culture that celebrates diversity and inclusion.

Matching Summary

Match Score: 75

** Prudential is seeking a Director of Marketing to lead its digital marketing strategies and enhance customer engagement across Asia and Africa. The ideal candidate will have extensive marketing experience in financial services, focusing on customer-centric initiatives and innovative marketing strategies. **

Skills & Requirements

Must-have

  • 15+ years marketing experience in financial services
  • Regional marketing strategy across Asia and Africa
  • Digital marketing and AI-driven search optimization
  • End-to-end partnership management and modeling
  • Cross-functional collaboration with IT Finance Operations

Nice-to-have

  • Experience managing regional advertising agencies
  • Strong creative thinking balanced with analytical capability
  • Ability to foster culture of creativity and innovation
  • Proven track record in customer-obsessed culture building

Key Requirements

  • Minimum 15 years of marketing experience
  • Leadership experience in financial institutions or insurance
  • Regional experience in Asia and Africa preferred

Work Rights

Not specified

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