Work with the Director, Brand & Marketing & Communications to lead and drive brand strategy and campaigns across Singapore and regional markets in alignment with the company's brand positioning and narrative
Job Summary
Work with the Director, Brand & Marketing & Communications to lead and drive brand strategy and campaigns across Singapore and regional markets in alignment with the company's brand positioning and narrative.
Roll out a framework to track brand performance from upper funnel to mid funnel and to conversion, and conduct periodic brand perception surveys to measure effectiveness of brand outreach.
Manage brand architecture and alignment across all touchpoints including facilities branding, maintain and update the brand guide and marketing playbook, and explore potential brand partnerships to grow brand awareness.
Matching Summary
Work with the Director, Brand & Marketing & Communications to lead and drive brand strategy and campaigns across Singapore and regional markets in alignment with the company's brand positioning and narrative.
Skills & Requirements
Must-have
brand strategy and campaign leadership
brand performance tracking and reporting
stakeholder collaboration
brand management on digital and social media
project management and event organising
Nice-to-have
creative thinker
strong interpersonal skills
leadership and supervisory skills
ability to work under tight timelines
excellent written and spoken communication
Key Requirements
Bachelor’s degree in communications or marketing
6–8 years experience in brand management or corporate communications
4 years hands-on brand and reputation management experience
knowledge of branding and social media trends in Singapore and region