Lead integrated communications strategies for campaigns, grounding recommendations in audience understanding, cultural context, and business goals
Job Summary
Lead integrated communications strategies for campaigns, grounding recommendations in audience understanding, cultural context, and business goals.
Build positioning, messaging, content, and channel approaches that help ideas move naturally across paid, owned, earned, experiential, and partner touchpoints.
Manage and mentor junior strategists, creating clear expectations, thoughtful feedback, and opportunities for continued growth.
Matching Summary
Lead integrated communications strategies for campaigns, grounding recommendations in audience understanding, cultural context, and business goals.
Skills & Requirements
Must-have
integrated communications strategies
audience understanding and cultural context
translate cultural signals into frameworks
shape creative within media environments
lead discovery and research
develop audience segmentation and personas
partner with cross-functional leads
Nice-to-have
connect research, culture, and behavior
stay close to cultural shifts
curiosity and adaptability
customer-focused mindset
people-focused leadership
Key Requirements
6+ years of experience in strategy and insights
X+ years of leadership experience
Bachelor’s degree or equivalent work experience
Expertise in data-driven strategy development
Strong experience designing qualitative and quantitative research
Proven ability to synthesize multiple data sources
Deep understanding of consumer behavior and industry trends