Fever is seeking a Customer Lifecycle Specialist in Madrid to enhance its CRM strategy using data-driven marketing techniques. The ideal candidate should have 2-3 years of experience in digital marketing and CRM, especially with Salesforce Marketing Cloud, and should be able to develop targeted communication strategies to improve customer engagement
Job Summary
The role involves managing the activation of customer data to execute an end-to-end CRM strategy across email, push notifications, and in-app messages.
Candidates will continuously refine multi-channel communications and develop retention strategies to deliver outstanding customer experiences.
The position requires defining success metrics, tracking campaign performance, and conducting deep dives into consumer behavioral and transactional data.
Matching Summary
Match Score: 85
Fever is seeking a Customer Lifecycle Specialist in Madrid to enhance its CRM strategy using data-driven marketing techniques. The ideal candidate should have 2-3 years of experience in digital marketing and CRM, especially with Salesforce Marketing Cloud, and should be able to develop targeted communication strategies to improve customer engagement.
Skills & Requirements
Must-have
2-3 years Digital Marketing and CRM experience
Experience with Salesforce Marketing Cloud
Proficiency in HTML for email templates
Strong copywriting skills for communications
Ability to develop and optimize CRM flows
Nice-to-have
Hands-on mindset eager to shape future
Commercially savvy and data-driven approach
Up-to-date with CRM state of art
Experience with ESPs like Mailchimp or Sendgrid
Key Requirements
Minimum 2-3 years experience in Digital Marketing and CRM
Proficient in HTML
Experience working with Salesforce Marketing Cloud