Base: $92,792 - $172,328 py; bonus/equity: not spe...
User acquisition strategies
Multi-channel acquisition efforts
Acquisition performance analysis
Lead the development of user acquisition strategies to meet iLottery growth targets, ensuring alignment with broader marketing and business objectives
Job Summary
Lead the development of user acquisition strategies to meet iLottery growth targets, ensuring alignment with broader marketing and business objectives.
Monitor acquisition performance across all channels, including paid media, strategic partnerships, influencer outreach, and affiliate marketing, to identify optimization opportunities.
Manage the Acquisition Coordinator by overseeing daily responsibilities, client deliverables, and professional development.
Matching Summary
Lead the development of user acquisition strategies to meet iLottery growth targets, ensuring alignment with broader marketing and business objectives.
Salary
Base: $92,792 - $172,328 per year; Bonus/Equity: Not specified; Benefits: Comprehensive benefits package including health, dental, vision, PTO, and 401(k) with employer matching
Skills & Requirements
Must-have
user acquisition strategies
multi-channel acquisition efforts
acquisition performance analysis
digital acquisition channels
marketing analytics tools
strategic planning and analysis
Nice-to-have
collaborate with internal teams
advise on campaign strategy
player conversion and early retention
regulatory standards and brand guidelines
Key Requirements
Bachelor’s degree in Marketing, Business, Communications, or related field
5 years+ experience in acquisition or affiliate marketing
Experience with external media agencies or affiliate partners