The Marketing Manager, Specific Brand Portfolio plays a key role in enabling One Vinarchy, responsible for leading the end-to-end growth agenda for a defined portfolio of Vinarchy wine brands
Job Summary
The Marketing Manager, Specific Brand Portfolio plays a key role in enabling One Vinarchy, responsible for leading the end-to-end growth agenda for a defined portfolio of Vinarchy wine brands.
Key responsibilities include building brand/portfolio strategy, leading integrated campaigns, managing digital marketing, shaping innovation pipelines, and owning A&P budgets.
Vinarchy offers a competitive rewards package, annual wine allowance, paid parental leave, and opportunities for professional development and community involvement.
Matching Summary
The Marketing Manager, Specific Brand Portfolio plays a key role in enabling One Vinarchy, responsible for leading the end-to-end growth agenda for a defined portfolio of Vinarchy wine brands.
Skills & Requirements
Must-have
Brand strategy and annual plans
Integrated campaign management
Digital marketing initiatives
Innovation and renovation pipeline
Consumer and category insights
A&P budget ownership
Nice-to-have
Ambitious and imaginative
Inclusive leadership and people development
Strong collaboration and communication skills
Alignment to Vinarchy values
Key Requirements
7-10+ years' brand/marketing experience
Bachelor’s degree in Marketing, Business, Communications or related discipline (or equivalent experience)
Demonstrated experience in brand stewardship and NPD/innovation commercialisation
Digital marketing fluency
Proven cross-functional and agency leadership
Budget ownership capability
Strong project management and workflow discipline
Solid understanding of alcohol marketing governance