IQVIA is seeking a Director of Product Marketing to lead the go-to-market strategy for their healthcare-focused media platform. The ideal candidate should possess strong expertise in healthcare marketing regulations and a background in AdTech or digital media
Job Summary
This role leads positioning and go-to-market strategy for IQVIA Digital's healthcare-oriented media platform.
The ideal candidate combines strong knowledge of healthcare regulations like HIPAA with proven AdTech experience.
Responsibilities include crafting differentiated messaging for healthcare brands, agencies, and partners while driving product adoption.
Matching Summary
Match Score: 85
IQVIA is seeking a Director of Product Marketing to lead the go-to-market strategy for their healthcare-focused media platform. The ideal candidate should possess strong expertise in healthcare marketing regulations and a background in AdTech or digital media.
Salary
Base: $114,400.00 - $319,000.00; Bonus/Equity: Dependent on position; Benefits: Health, welfare, and other benefits offered
Skills & Requirements
Must-have
6-8 years product marketing experience
Healthcare AdTech and MarTech knowledge
GTM strategy development and execution
Sales enablement material creation
HIPAA and data privacy compliance understanding
Nice-to-have
Financial modeling and pricing analysis skills
MBA degree preferred
Experience with enterprise sales teams
Thought leadership content creation
Customer advocacy program management
Key Requirements
Bachelor's degree in marketing or business (MBA a plus)
6-8 years of product marketing or strategy experience
Proven track record of successful product launches