You will lead the execution and optimization of large-scale campaigns on key platforms ensuring efficient ROI and pushing growth boundaries through attribution and automation tools
Job Summary
You will lead the execution and optimization of large-scale campaigns on key platforms ensuring efficient ROI and pushing growth boundaries through attribution and automation tools.
The role involves comprehensive paid media management, attribution analysis using MMP tools, and advanced reporting with Google Sheets and Excel.
Rappi fosters an inclusive culture where everyone has equal opportunities regardless of gender identity, race, religion, nationality, age, disability, training, or experience.
Matching Summary
You will lead the execution and optimization of large-scale campaigns on key platforms ensuring efficient ROI and pushing growth boundaries through attribution and automation tools.
Skills & Requirements
Must-have
Meta Ads campaign management
TikTok Business Center expertise
Google Ads (MCC) app campaigns
Advanced Google Sheets skills
Appsflyer or Singular proficiency
Paid media budget management
Attribution modeling and analysis
Nice-to-have
Use of AI tools like Claude
Problem identification and solution proposal
Fast adoption of new tools
Data cleaning and KPI tracking
Sentiment analysis and copy generation
Automation of daily tasks
Key Requirements
Degree in Engineering, Economics, or related fields
Proven experience managing performance budgets on Meta, TikTok, and Google Ads
Advanced expertise in Appsflyer or Singular
Expert-level Google Sheets skills including complex formulas and pivot tables