Head Of Global Brand Content & Comms Planning

Corby Spirit and Wine Ltd

Mexico City, Mexico
Not specified (likely hybrid or onsite based on the location)
10+ years marketing experience
Global brand management expertise
Integrated 360 campaign orchestration
Corby Spirit and Wine Ltd is seeking a Head of Global Brand Content & Comms Planning to oversee the Tequila portfolio, ensuring brand identity and consumer engagement through innovative communication strategies. The ideal candidate will have extensive marketing experience, particularly in globally managed businesses, and a strong background in brand management and communications planning

Job Summary

  • This role leads the global communications planning framework to ensure message consistency across the Tequila portfolio including Avión, Altos, and Olmeca.
  • The successful candidate will orchestrate integrated 360 campaigns across owned, earned, and paid media while driving digital marketing strategies and UX initiatives.
  • Pernod Ricard seeks a visionary leader to raise creative standards and connect with consumers through cultural relevance in over 100 global markets.

Matching Summary

Match Score: 85

Corby Spirit and Wine Ltd is seeking a Head of Global Brand Content & Comms Planning to oversee the Tequila portfolio, ensuring brand identity and consumer engagement through innovative communication strategies. The ideal candidate will have extensive marketing experience, particularly in globally managed businesses, and a strong background in brand management and communications planning.

Skills & Requirements

Must-have

  • 10+ years marketing experience
  • Global brand management expertise
  • Integrated 360 campaign orchestration
  • Digital marketing strategy leadership
  • Cross-functional team management

Nice-to-have

  • Experience in luxury goods or FMCG
  • Fluency in Spanish language
  • International market exposure
  • Coaching and team development skills
  • Understanding of events and experiences

Key Requirements

  • Minimum 10 years marketing experience
  • University degree in marketing
  • Extensive global brand management background
  • Proven track record with major FMCG or luxury brands

Work Rights

Not specified

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