The Consumer Insights analyst is responsible for transforming complex data into clear, actionable insights that drive product innovation and brand performance
Job Summary
The Consumer Insights analyst is responsible for transforming complex data into clear, actionable insights that drive product innovation and brand performance.
This role applies advanced analytical techniques to uncover trends in audience engagement and consumption habits across streaming platforms like Disney+, Hulu, and ESPN.
Disney fosters a corporate culture of belonging and inclusiveness where employees are empowered to speak up, participate, grow, and share ideas.
Matching Summary
The Consumer Insights analyst is responsible for transforming complex data into clear, actionable insights that drive product innovation and brand performance.
Skills & Requirements
Must-have
SQL proficiency for large datasets
SPSS and Power BI analytics tools
3+ years research or insights experience
Quantitative and qualitative project management
Sample configuration and statistical weighting
Nice-to-have
Empathy to understand consumer behavior
Story-based reporting approach
Cross-functional collaboration skills
Advanced English communication level
Experience with external vendor management
Key Requirements
Degree in Economy, Data, Social Sciences, Business or related field
At least 3+ years of experience in research or data-driven roles
Proficiency in SQL, Excel, SPSS, Tableau, and Power BI