The Business Line Marketing Senior Coordinator supports marketing activities and go-to-market execution for a specific healthcare solution or service line
Job Summary
The Business Line Marketing Senior Coordinator supports marketing activities and go-to-market execution for a specific healthcare solution or service line.
This role operationalizes and delivers marketing priorities set by senior marketing leadership, requiring creativity, strategic thinking, and knowledge of B2B marketing trends.
Responsibilities include market research, campaign execution, messaging development, cross-functional collaboration, and performance tracking to drive product/service adoption.
Matching Summary
The Business Line Marketing Senior Coordinator supports marketing activities and go-to-market execution for a specific healthcare solution or service line.
Skills & Requirements
Must-have
B2B marketing trends and best practices
Marketing campaign planning and execution
Cross-functional team coordination
Brand consistency across materials
Data analysis for marketing optimization
Nice-to-have
Creative and strategic mindset
Customer feedback gathering
Positive return on investment monitoring
Key Requirements
Bachelor's Degree in business, marketing, or related field
5+ years in product or service marketing
3+ years focused on service or segment marketing
Experience with marketing strategies across multiple touchpoints
Experience with matrixed, cross-functional teams
Knowledge of health information technology
Excellent time, budget, and project management skills