Director Of Trade Shows & Third Party Events

Workday

Pleasanton, CA, USA
Primary location base pyy range: $195,000 usd - $2...
Hybrid (minimum 50% in-office or field time quarterly)
Strategic third party event management
Lead generation and brand awareness
Budget management and vendor coordination
Workday is seeking a Director of Trade Shows & Third Party Events to lead their strategic alignment, planning, and execution of third-party events to drive lead generation and brand awareness. The ideal candidate will have over 12 years of experience in managing strategic events and will thrive in a collaborative, fast-paced environment

Job Summary

  • Drive the strategic alignment, planning, and execution of third-party event programs to generate lead generation and elevate brand awareness.
  • Develop unique and effective content, manage budgets, and coordinate all logistics for events ranging from large trade shows to smaller conferences.
  • The company offers trust to take risks, tools to grow, skills to develop, and the support of a company invested in you for the long haul.

Matching Summary

Match Score: 85

Workday is seeking a Director of Trade Shows & Third Party Events to lead their strategic alignment, planning, and execution of third-party events to drive lead generation and brand awareness. The ideal candidate will have over 12 years of experience in managing strategic events and will thrive in a collaborative, fast-paced environment.

Salary

Primary Location Base Pay Range: $195,000 USD - $292,400 USD; Additional US Location(s) Base Pay Range: $164,600 USD - $292,400 USD; Bonus/Equity: May be eligible for Workday Bonus Plan or role-specific commission/bonus, annual refresh stock grants

Skills & Requirements

Must-have

  • Strategic third party event management
  • Lead generation and brand awareness
  • Budget management and vendor coordination
  • Event strategy and value proposition
  • Marketing automation and CRM tools

Nice-to-have

  • Curious minds and courageous collaborators
  • Sun-drenched optimism and drive
  • Empathy and shared enthusiasm
  • Adaptability in fast-paced environments

Key Requirements

  • 12+ years managing strategic third party events
  • Build high-level event strategy frameworks
  • Work with minimal supervision
  • Familiarity with Salesforce and Marketo
  • Leverage event analytics for data reporting

Work Rights

Not specified

Tailored Resume

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