$81,200 - $150,800 py; not specified; comprehensiv...
Hybrid
Marketing automation platform experience
Lifecycle marketing strategy
Behavioral targeting
This job is critical in advancing customer engagement, personalization, and revenue growth for the Massachusett's Lottery’s iLottery program
Job Summary
This job is critical in advancing customer engagement, personalization, and revenue growth for the Massachusett's Lottery’s iLottery program.
As part of our dynamic team, you’ll interpret business targets into scalable, data-driven customer journeys across several channels, ensuring effective rollout and optimization.
This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching.
Matching Summary
This job is critical in advancing customer engagement, personalization, and revenue growth for the Massachusett's Lottery’s iLottery program.
Salary
$81,200 - $150,800 per year; Not specified; Comprehensive benefits package
Skills & Requirements
Must-have
Marketing automation platform experience
Lifecycle marketing strategy
Behavioral targeting
Campaign experimentation
Predictive modeling
Personalized website experiences
Nice-to-have
Innovation and collaboration
Data-driven customer journeys
Cross-functional team structure
Key Requirements
5+ years of experience
Bachelor's degree in Marketing, Business, Communications, or related field