Base: $130,000 - $155,000; bonus/equity: not speci...
On-site
Retail marketing strategy and execution
Product education and training programs
Cross-functional collaboration
TaylorMade Golf is seeking a Senior Manager of Retail Marketing & Training to lead their retail marketing and training functions, ensuring effective brand storytelling and product education across various retail channels. The role requires extensive experience in retail marketing, team leadership, and a strong understanding of consumer behavior, particularly within the golf industry
Job Summary
Lead TaylorMade’s integrated Retail Marketing and Training functions across Strategic Accounts, Regional Key Accounts, and green grass locations.
Oversee TaylorMade’s comprehensive product education, fitting certification, and retail training ecosystem to ensure consistent brand storytelling and premium consumer experiences.
Measure effectiveness of retail and training programs using sales analysis, consumer impact, retailer feedback, and platform engagement metrics.
Matching Summary
Match Score: 85
TaylorMade Golf is seeking a Senior Manager of Retail Marketing & Training to lead their retail marketing and training functions, ensuring effective brand storytelling and product education across various retail channels. The role requires extensive experience in retail marketing, team leadership, and a strong understanding of consumer behavior, particularly within the golf industry.
Salary
Base: $130,000 - $155,000; Bonus/Equity: Not specified; Benefits: Health & wellness, performance bonuses, product discounts, holidays, paid time off
Skills & Requirements
Must-have
Retail marketing strategy and execution
Product education and training programs
Cross-functional collaboration
Budget management
Agency partnership
Nice-to-have
Passion for sports
Golf experience preferred
Consumer behavior understanding
Key Requirements
10+ years' experience
Bachelor's degree in Marketing, Business, Communications, or related field
Experience managing teams and strategic accounts
Golf industry, retail product training, or fitting highly preferred