The Manager leads the measurement, optimization, and insight development for Lowe's enterprise media investments across all channels including TV, digital, social, search, and retail media
Job Summary
The Manager leads the measurement, optimization, and insight development for Lowe's enterprise media investments across all channels including TV, digital, social, search, and retail media.
This role translates complex data into clear, actionable insights that guide marketing strategy, improve campaign effectiveness, and connect media performance to omnichannel business outcomes.
Lowe's invests in employee well-being by providing a collaborative headquarters space where associates can work out, grab coffee, or get check-ups to find their inspiration.
Matching Summary
The Manager leads the measurement, optimization, and insight development for Lowe's enterprise media investments across all channels including TV, digital, social, search, and retail media.
Skills & Requirements
Must-have
5-8 years media analytics experience
Strong understanding of DSPs and ad servers
Proficiency in Tableau or Power BI visualization
Experience leading teams of analysts
Expertise in marketing mix modeling methodologies
Nice-to-have
Experience in home improvement retail environment
Strong data storytelling and presentation skills
Familiarity with multi-touch attribution models
Ability to simplify complex insights for leadership
Experience working in matrixed enterprise environments
Key Requirements
Bachelor's degree in Analytics, Marketing, Statistics, or Business
5-8 years of experience in media analytics or marketing science
1-3 years of leadership experience managing analysts
Working knowledge of SQL or equivalent query languages