The Marketing Manager will lead strategic and operational marketing initiatives for Abbott Vascular’s SEA business, driving growth across three key franchises
Job Summary
The Marketing Manager will lead strategic and operational marketing initiatives for Abbott Vascular’s SEA business, driving growth across three key franchises.
Responsibilities include developing and executing marketing strategies, conducting market analysis, managing product portfolios, and driving demand generation through campaigns and KOL engagement.
The role requires a Bachelor's degree in Marketing or Business, 6-10 years of marketing experience in medical devices, and a strong understanding of SEA healthcare market dynamics, with a travel expectation of 50%.
Matching Summary
The Marketing Manager will lead strategic and operational marketing initiatives for Abbott Vascular’s SEA business, driving growth across three key franchises.
Skills & Requirements
Must-have
Strategic marketing for medical devices
Revenue growth and market penetration
Product positioning and lifecycle management
Customer engagement and KOL management
Digital marketing campaigns
Medical device marketing in SEA
Nice-to-have
Cross-functional collaboration
Adaptability to market dynamics
Strong analytical and communication skills
Leadership in a matrix organization
Key Requirements
Bachelor's degree in Marketing, Business, or related field
6-10 years of marketing experience in medical devices or healthcare
Proven track record in managing multi-country marketing strategies