Digital Journey Optimisation Manager, Integrated Channels
Clarenhillsbank
Customer focus and analytics expertise
Digital know-how for experience improvement
Adobe target and aep content management
Use customer focus, analytics expertise and digital know-how to identify breakpoints in digital experiences and deliver solutions that improve conversions
Job Summary
Use customer focus, analytics expertise and digital know-how to identify breakpoints in digital experiences and deliver solutions that improve conversions.
Own the optimisation roadmap and manage the day-to-day build, delivery and conversion of personalised initiatives across commbank.com.au, CommBank app and NetBank.
Work within a Chapter that supports development and success, while being part of a Squad focused on optimising a specific part of the digital customer journey.
Matching Summary
Use customer focus, analytics expertise and digital know-how to identify breakpoints in digital experiences and deliver solutions that improve conversions.
Skills & Requirements
Must-have
Customer focus and analytics expertise
Digital know-how for experience improvement
Adobe Target and AEP content management
RT-CDP audiences and Adobe Analytics
Drive end-to-end digital experience delivery
Personalised initiatives across channels
Nice-to-have
Passion for exceptional digital experiences
Curiosity for latest digital capabilities
Stakeholder management experience
Strong influencing and negotiation skills
Key Requirements
Proven digital and stakeholder management experience