Senior Marketing Manager Apac - Bls

ZOLL

Multiple Locations
**
B2b marketing strategy
Integrated marketing campaigns
Digital marketing channels
** ZOLL is seeking a Senior Marketing Manager for its Acute Care Technology division, responsible for developing and executing integrated marketing strategies to enhance customer acquisition, brand awareness, and engagement. The ideal candidate will have extensive B2B marketing experience, particularly in healthcare or related industries, and will lead marketing campaigns using a variety of channels. **

Job Summary

  • The Senior Marketing Manager will own the development and hands-on execution of marketing campaigns and projects to drive new customer acquisition, brand awareness, customer engagement, and upselling existing customers using integrated campaign strategies.
  • Essential functions include collaborating with Marketing leadership to develop and execute integrated marketing strategies across the customer journey, identifying and engaging prospects, and managing ZOLL Data Systems website as a digital marketing hub.
  • The role requires expert knowledge in multi-channel marketing campaign development and management, excellent project management skills, strong creative vision, and the ability to mentor junior team members.

Matching Summary

Match Score: 75

** ZOLL is seeking a Senior Marketing Manager for its Acute Care Technology division, responsible for developing and executing integrated marketing strategies to enhance customer acquisition, brand awareness, and engagement. The ideal candidate will have extensive B2B marketing experience, particularly in healthcare or related industries, and will lead marketing campaigns using a variety of channels. **

Skills & Requirements

Must-have

  • B2B marketing strategy
  • integrated marketing campaigns
  • digital marketing channels
  • content marketing
  • paid digital media
  • web conversion optimization
  • email marketing
  • social media marketing
  • partner programs
  • direct mail
  • industry events
  • customer journey management
  • lead generation
  • upselling opportunities
  • brand-aligned copy creation
  • marketing campaign element design
  • website management (SEO/SEM)
  • campaign performance monitoring
  • stakeholder communication
  • marketing request tracking
  • vendor management
  • multi-channel marketing campaign development
  • current marketing techniques
  • integrated marketing
  • audience segmentation
  • demand generation
  • customer lifecycle marketing
  • sales enablement
  • digital marketing
  • project management
  • marketing metrics reporting
  • creative vision
  • writing and editing abilities
  • design abilities
  • high-impact content creation
  • marketing workflows
  • marketing project management solutions
  • marketing automation systems
  • CRM systems
  • email marketing platforms
  • detail-oriented
  • analytical skills
  • organization
  • prioritization
  • multi-tasking
  • proactive problem-solver
  • creative problem-solver
  • continuous learning
  • fast-paced environment
  • collaboration
  • relationship building

Nice-to-have

  • mentorship and coaching
  • improving patient outcomes
  • innovative technologies
  • lifesaving products
  • world-class customer service
  • entrepreneurial spirit

Key Requirements

  • Bachelor's Degree in Marketing, Communications, or related field required
  • 8+ years B2B marketing experience required
  • 3+ years of experience leading professional marketing teams required
  • Experience working in a Software, IT, SaaS, or Cloud Computing environment required
  • HubSpot and Salesforce experience preferred
  • Healthcare, Fire, or EMS industry experience preferred
  • Willing to travel up to 30%

Work Rights

Not specified

Tailored Resume

Cover Letter