Sr. Manager, Shopper Insights

KraftHeinz

Remote, United States
Base: $120,800.00 - $151,000.00; bonus: performanc...
**
5+ years shopper insights experience
Qualitative and quantitative research methods
Partner with major us retailers
** Kraft Heinz is seeking a Senior Manager of Shopper Insights to lead the development of actionable insights that drive brand and category strategies across various retail channels. The ideal candidate will have at least five years of experience in shopper or consumer insights, with strong skills in data analysis and storytelling. **

Job Summary

  • This role shapes brand and commercial strategy by translating shopper behavior into actionable growth initiatives across grocery, mass, club, and eCommerce channels.
  • The Senior Manager will lead end-to-end custom research initiatives and integrate diverse data sources to build a robust view of the Kraft Heinz shopper.
  • Candidates will collaborate with cross-functional teams to embed shopper-centric thinking into planning while building frameworks that elevate organizational understanding of food and beverage dynamics.

Matching Summary

Match Score: 75

** Kraft Heinz is seeking a Senior Manager of Shopper Insights to lead the development of actionable insights that drive brand and category strategies across various retail channels. The ideal candidate will have at least five years of experience in shopper or consumer insights, with strong skills in data analysis and storytelling. **

Salary

Base: $120,800.00 - $151,000.00; Bonus: Performance-based bonus eligible; Benefits: Healthcare, 401k, Paid Time Off, Wellbeing programs

Skills & Requirements

Must-have

  • 5+ years shopper insights experience
  • Qualitative and quantitative research methods
  • Partner with major US retailers

Nice-to-have

  • Advanced analytic techniques expertise
  • Cross-functional team leadership
  • MBA or Master's degree preferred

Key Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • 5+ years experience in shopper or consumer insights
  • Experience partnering with major U.S. retailers

Work Rights

Not specified

Tailored Resume

Cover Letter