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The Marketing Manager position at Cengage Group focuses on leading the global events strategy to enhance awareness and engagement for the company's educational products. The ideal candidate should possess experience in event marketing, strong organizational skills, and the ability to collaborate effectively across teams.
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Job Summary
The role owns the global events strategy and infrastructure to drive awareness and demand for Cengage's educational products.
Candidates must establish standards for event promotion, speaker strategy, and post-event journey design while ensuring brand consistency.
The position offers a discretionary incentive bonus program with a target of 5% based on individual performance and company results.
Matching Summary
Match Score: 75
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The Marketing Manager position at Cengage Group focuses on leading the global events strategy to enhance awareness and engagement for the company's educational products. The ideal candidate should possess experience in event marketing, strong organizational skills, and the ability to collaborate effectively across teams.
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Salary
Base: $67,000.00 - $87,100.00 USD; Bonus: 5% Annual Target (discretionary); Benefits: Comprehensive Total Rewards package including incentive programs
Skills & Requirements
Must-have
Event marketing and field marketing concepts
Manage multiple workstreams across regions
Track event budgets and ROI in SFDC
Create templated marketing materials
Strong organizational and communication skills
Nice-to-have
Ability to apply independent judgment
Collaboration with Sales and GTM teams
Experience with vendor management
Commitment to inclusive workplace culture
Key Requirements
Bachelor's degree in Marketing, Communications, or Business
2+ years of relevant experience in event or field marketing
Working knowledge of SFDC for tracking leads and follow-ups