Prudential Assurance UK is seeking a Brand Manager for their Ho Chi Minh City office, focusing on developing and implementing branding strategies within the life insurance sector. The ideal candidate will have 3-5 years of experience in branding or marketing, with strong analytical skills and proficiency in English and Vietnamese
Job Summary
Prudential's purpose is to be partners for every life and protectors for every future, creating a culture where diversity is celebrated and inclusion is assured.
The role involves developing comprehensive branding activities, planning campaigns for different audiences, and managing projects with budget control and performance tracking.
Key responsibilities include coordinating with other departments, managing customer promotions, monitoring brand performance through market research, and managing brand assets.
Matching Summary
Match Score: 85
Prudential Assurance UK is seeking a Brand Manager for their Ho Chi Minh City office, focusing on developing and implementing branding strategies within the life insurance sector. The ideal candidate will have 3-5 years of experience in branding or marketing, with strong analytical skills and proficiency in English and Vietnamese.
Skills & Requirements
Must-have
Brand message development and implementation
Marcom project planning and execution
Customer promotion campaign management
Brand performance tracking and analysis
Brand identity consistency across channels
Nice-to-have
Agile mindset and adaptability
Confidently steps into the unknown
Key Requirements
Bachelor's degree in Marketing, Business, or related field
3-5 years of experience in multi-national Branding/Marketing
Proficiency in digital marketing tools and platforms