Retention Marketing Manager - Crm

Puma

Base: $62,700 - $83,380; bonus: yes; benefits: cor...
Not specified
2-4 years email marketing experience
Direct-to-consumer environment experience
Email service provider proficiency
Puma is seeking a Retention Marketing Manager to develop and execute CRM campaigns focused on driving DTC and e-commerce revenue. The ideal candidate will have 2-4 years of experience in email and CRM marketing, with a strong emphasis on analytics, project management, and a consumer-first mindset

Job Summary

  • The role focuses on developing and executing CRM campaigns in the email channel to drive DTC and ecommerce revenue.
  • Candidates must manage the end-to-end email campaign process including ideation, segmentation, QA, deployment, and reporting.
  • The position offers a base pay range of $62,700 - $83,380 plus bonus and benefits.

Matching Summary

Match Score: 85

Puma is seeking a Retention Marketing Manager to develop and execute CRM campaigns focused on driving DTC and e-commerce revenue. The ideal candidate will have 2-4 years of experience in email and CRM marketing, with a strong emphasis on analytics, project management, and a consumer-first mindset.

Salary

Base: $62,700 - $83,380; Bonus: Yes; Benefits: Corporate Benefit Summary included

Skills & Requirements

Must-have

  • 2-4 years email marketing experience
  • Direct-to-consumer environment experience
  • Email service provider proficiency
  • Audience segmentation strategy
  • Marketing automation tools
  • A/B testing methodologies

Nice-to-have

  • Emarsys platform experience
  • Retail or fashion industry background
  • Creative brief development skills
  • Strategic thinking capabilities
  • Omnichannel journey design

Key Requirements

  • 2-4 years of e-mail and/or CRM marketing experience
  • Proven track record in direct-to-consumer environments
  • Strong analytical skills with understanding of industry KPIs

Work Rights

Not specified

Tailored Resume

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