Marketing Programs & Communications Specialist

Caterpillar UK

Peoria, IL, US
Base: $97,530.00 - $146,290.00; bonus/equity: ince...
Experiential marketing strategy
Internal communications strategy
Event driven marketing initiatives
Lead the development of a comprehensive experiential marketing and internal communications strategy for Rental and Used (R&U)

Job Summary

  • Lead the development of a comprehensive experiential marketing and internal communications strategy for Rental and Used (R&U).
  • Plan and execute integrated event marketing initiatives including trade shows, conferences, and promotional activations.
  • Develop and manage internal and dealer-facing marketing communications that align with the R&U Marketing Strategy.

Matching Summary

Lead the development of a comprehensive experiential marketing and internal communications strategy for Rental and Used (R&U).

Salary

Base: $97,530.00 - $146,290.00; Bonus/Equity: Incentive bonus; Benefits: Medical, dental, vision, PTO, 401(k), HSA, FSA, etc.

Skills & Requirements

Must-have

  • experiential marketing strategy
  • internal communications strategy
  • event driven marketing initiatives
  • marketing communications development
  • lead generation and routing
  • promotional merchandise platform

Nice-to-have

  • creative strategic thinker
  • highly organized detail oriented
  • positive collaborative approach
  • resilience flexibility adaptability

Key Requirements

  • Up to 15% travel
  • Domestic relocation assistance not available
  • Sponsorship not available

Work Rights

Not specified

Tailored Resume

Cover Letter