This role focuses on assessing media campaign effectiveness and leveraging data-driven insights to analyze attribution across traditional and digital platforms
Job Summary
This role focuses on assessing media campaign effectiveness and leveraging data-driven insights to analyze attribution across traditional and digital platforms.
The successful candidate will integrate data from multiple sources including media, sales, and consumer data to provide a holistic view of marketing investments.
Haleon is a purpose-driven world-class consumer company entering an exciting new chapter filled with bold ambitions and enormous opportunity.
Matching Summary
This role focuses on assessing media campaign effectiveness and leveraging data-driven insights to analyze attribution across traditional and digital platforms.
Skills & Requirements
Must-have
10+ years marketing analytics experience
Media mix modeling (MMM) expertise
Multi-touch attribution (MTA) implementation
Data integration from multiple sources
ROI analysis and budget allocation
Executive reporting framework development
Nice-to-have
Experience with e-commerce or D2C models
Knowledge of econometrics techniques
Familiarity with DMPs and CDPs
Strong verbal and written presentation skills
Agile working culture adaptability
Key Requirements
Bachelor's degree in business analytics or Data Science
10+ years hands-on experience in marketing analytics
Experience preferably in FMCG or consumer goods industry
Advanced proficiency in SQL, Tableau, Power BI, and Excel