WASH is an innovation driven, fast-paced team environment with a high performance culture focused on customer care and quality service
Job Summary
WASH is an innovation driven, fast-paced team environment with a high performance culture focused on customer care and quality service.
The Senior Vertical Marketing Specialist will plan and execute lead generation, lifecycle, and field marketing initiatives to grow and retain multifamily customers with long-term leases.
This role involves using market insights, performance data, and customer feedback to design campaigns targeting property decision makers and residents across multiple touchpoints.
Matching Summary
WASH is an innovation driven, fast-paced team environment with a high performance culture focused on customer care and quality service.
Skills & Requirements
Must-have
vertical marketing program execution
lead generation and retention marketing
multifamily property marketing
data driven campaign design
cross functional team collaboration
digital and onsite marketing campaigns
Nice-to-have
experience in route based businesses
regional market program experience
supporting sales with vertical materials
high performance culture
innovation driven environment
Key Requirements
Bachelor’s degree in marketing or related field
Five years vertical or B2B marketing experience
Marketing experience in multifamily or property management
Familiarity with CRM and marketing automation tools