Audience Segmentation Manager

Caterpillar Inc.

Base: $128,470.00 - $192,710.00; bonus/equity: inc...
Salesforce marketing cloud consultant certification
Data source integration and analysis
Digital marketing data architecture expertise
This role bridges strategic planning and technical execution to implement personalized digital marketing at scale

Job Summary

  • This role bridges strategic planning and technical execution to implement personalized digital marketing at scale.
  • The position requires a current Salesforce Marketing Cloud Consultant Certification and deep subject matter expertise in segmentation strategies.
  • Candidates will work with a Fortune 100 leader to leverage data, technology, and AI capabilities for global customers.

Matching Summary

This role bridges strategic planning and technical execution to implement personalized digital marketing at scale.

Salary

Base: $128,470.00 - $192,710.00; Bonus/Equity: Incentive bonus available; Benefits: Medical, dental, vision, 401(k), HSA, FSA, paid time off, parental leave

Skills & Requirements

Must-have

  • Salesforce Marketing Cloud Consultant Certification
  • Data source integration and analysis
  • Digital marketing data architecture expertise

Nice-to-have

  • Strong stakeholder management skills
  • Experience in heavy machinery industry
  • Ability to drive change and build consensus

Key Requirements

  • Current Salesforce Marketing Cloud Consultant certification
  • Bachelor's degree in Marketing or related field
  • Direct experience scaling digital products for enterprise use

Work Rights

Not specified

Tailored Resume

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