This position assists in maximizing station revenue opportunities by planning and executing events and promotions while handling comprehensive research functions
Job Summary
This position assists in maximizing station revenue opportunities by planning and executing events and promotions while handling comprehensive research functions.
The role involves overseeing all research information from sources like Nielsen and ComScore to enhance sales and marketing effectiveness for the brand.
Candidates must be able to work under pressure, meet tight deadlines, and serve as a point person for station initiatives across various departments.
Matching Summary
This position assists in maximizing station revenue opportunities by planning and executing events and promotions while handling comprehensive research functions.
Skills & Requirements
Must-have
Bachelor's Degree or equivalent experience
2-3 years media research experience
Proficiency in Wide Orbit and Ad Impact software
Experience with Nielsen and ComScore data tools
Ability to present alongside account executives
Nice-to-have
Strong problem-solving and deductive reasoning skills
Consultative approach to client dealings
Collaborative working style with colleagues
Knowledge of linear and digital media campaigns
High proficiency in Microsoft Office suite
Key Requirements
Bachelor's Degree in Marketing, Communications, English, or Statistics
Minimum 2-3 years of media research experience
Equivalent experience of 3 years if no degree held