Senior Paid Social Lead

Gusto, Inc.

Denver, CO, US
Base: $151,020-$180,000 (denver/chicago/atlanta/et...
On-site
12+ years paid social experience
Full-funnel campaign ownership
Multi-million dollar budget management
Gusto is seeking a Senior Paid Social Lead to own the paid social program end-to-end from brand awareness through conversion across major platforms

Job Summary

  • Gusto is seeking a Senior Paid Social Lead to own the paid social program end-to-end from brand awareness through conversion across major platforms.
  • The role requires managing significant multi-million dollar budgets with rigor while defining the company's paid acquisition measurement framework.
  • Candidates must be AI-fluent in practice, using tools consistently to accelerate briefs, copy, and analysis within a high-autonomy team environment.

Matching Summary

Gusto is seeking a Senior Paid Social Lead to own the paid social program end-to-end from brand awareness through conversion across major platforms.

Salary

Base: $151,020-$180,000 (Denver/Chicago/Atlanta/etc); Base: $177,550-$210,000 (SF/NY); Base: CAD $134,285-$158,000 (Toronto); Equity: RSUs included

Skills & Requirements

Must-have

  • 12+ years paid social experience
  • Full-funnel campaign ownership
  • Multi-million dollar budget management
  • Agency and contractor management
  • AI-fluent daily workflow usage
  • Creative strategy and testing instincts

Nice-to-have

  • B2B SaaS background
  • High-growth consumer organization experience
  • Cross-functional collaboration skills
  • Data-driven attribution philosophy
  • Bias for experimentation culture

Key Requirements

  • 12+ years of paid social experience
  • Experience managing external agencies
  • Track record driving measurable pipeline impact
  • Comfort with imperfect attribution environments

Work Rights

Not specified

Tailored Resume

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