Manager, Marketing Marcom

Affin Bank

Malaysia
**
10+ years integrated marketing experience
Digital and social media campaign execution
Stakeholder management across business units
** Affin Bank is seeking a Manager for Marketing Marcom to lead integrated marketing initiatives for their Community Banking segment. The role requires overseeing campaigns across various banking products, managing stakeholders, and ensuring effective execution of marketing strategies. The ideal candidate should possess extensive experience in integrated marketing and strong stakeholder management skills. **

Job Summary

  • This role acts as the right hand to the Director of Marketing Communications for AFFIN's Community Banking segment.
  • The position requires overseeing campaigns across cards, auto financing, mortgage, deposits, and other retail banking products.
  • Candidates must manage internal stakeholders and external agencies to ensure seamless execution of integrated marketing initiatives.

Matching Summary

Match Score: 75

** Affin Bank is seeking a Manager for Marketing Marcom to lead integrated marketing initiatives for their Community Banking segment. The role requires overseeing campaigns across various banking products, managing stakeholders, and ensuring effective execution of marketing strategies. The ideal candidate should possess extensive experience in integrated marketing and strong stakeholder management skills. **

Skills & Requirements

Must-have

  • 10+ years integrated marketing experience
  • Digital and social media campaign execution
  • Stakeholder management across business units
  • Agency and vendor management skills
  • Event activation and roadshow oversight

Nice-to-have

  • Experience in financial services industry
  • Understanding of regulatory compliance
  • Strategic planning capabilities
  • Brand positioning expertise

Key Requirements

  • Degree in Marketing, Communications, Business or related field
  • 10+ years of experience in integrated marketing roles
  • Exposure to regulated industries like finance or insurance (advantage)

Work Rights

Not specified

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