The Director of Audience Development is a senior leader responsible for driving audience growth, engagement, and habit across a portfolio of desks by translating signals into actionable editorial strategy
Job Summary
The Director of Audience Development is a senior leader responsible for driving audience growth, engagement, and habit across a portfolio of desks by translating signals into actionable editorial strategy.
This role requires strong partnership with DART, Product, and platform teams to ensure an audience-first approach that is both actionable and scalable.
Warner Bros. Discovery offers career-defining opportunities, thoughtfully curated benefits, and tools to explore and grow into your best selves within a culture of innovation.
Matching Summary
The Director of Audience Development is a senior leader responsible for driving audience growth, engagement, and habit across a portfolio of desks by translating signals into actionable editorial strategy.
Salary
Base: $166,603.00 - $309,405.00 per year; Bonus/Equity: Annual bonuses, short- and long-term incentives available; Benefits: Health insurance, wellness program, life/disability insurance, retirement plan, paid time off
Skills & Requirements
Must-have
7-10 years digital media experience
Proven track record in audience growth
Strong editorial judgment and values
Experience leading and mentoring teams
Deep understanding of SEO and social levers
Nice-to-have
Exceptional ability to synthesize complex data
Culture of curiosity and continuous improvement
Partnership with analytics and product teams
Influence on senior editorial stakeholders
Key Requirements
7-10+ years experience in digital media
Leadership experience managing audience editors
Demonstrated success shaping editorial strategy
Expertise in audience acquisition and engagement levers