Digital Content Associate Principal

Via

New York, United States
Base: $85,000-$125,000; bonus/equity: not specifie...
On-site
Brand voice strategy
Digital content creation
Social media campaign management
Architect Via’s global media strategy, defining the narrative and growth goals for LinkedIn, Twitter/X, and PR to solidify our position as a category leader

Job Summary

  • Architect Via’s global media strategy, defining the narrative and growth goals for LinkedIn, Twitter/X, and PR to solidify our position as a category leader.
  • Lead "on-the-ground" asset generation, traveling to partner sites to shoot and edit original, social-first video and photo content that brings our mission to life.
  • Optimize performance through data-driven insights, tracking platform KPIs and analyzing trends to continuously refine our content and engagement strategies.

Matching Summary

Architect Via’s global media strategy, defining the narrative and growth goals for LinkedIn, Twitter/X, and PR to solidify our position as a category leader.

Salary

Base: $85,000-$125,000; Bonus/Equity: Not specified; Benefits: Generous and comprehensive benefits package including free medical plans, 401K matching, catered lunch on Wednesdays

Skills & Requirements

Must-have

  • Brand voice strategy
  • Digital content creation
  • Social media campaign management
  • Media relations coordination
  • Data-driven performance optimization

Nice-to-have

  • Fast-paced environment
  • Mission-driven collaborator
  • Creative thinking
  • Human-centered narratives

Key Requirements

  • 4+ years of experience in social media management or digital marketing
  • Proficient in mobile cinematography and video editing
  • Expert writer and editor
  • Adept at media relations and coordination
  • Self-starter in ambiguous, fast-paced environments

Work Rights

Not specified

Tailored Resume

Cover Letter