Digital Media Strategist

595

New York, NY, USA
Base: $55,000 - $64,000; bonus/equity: not specifi...
Hybrid
Digital campaign lifecycle management
Presales media strategy and planning
Programmatic, social, and sem
Develop and implement high-level media strategies and tactics for impactful digital media campaigns during the presale process

Job Summary

  • Develop and implement high-level media strategies and tactics for impactful digital media campaigns during the presale process.
  • Partner closely with Nexstar sales teams and advertisers to produce best-in-class digital media solutions and communicate media plan strategy.
  • Other benefits include Medical, Dental, Vision, 401K match, Paid Parental Leave, and Vacation.

Matching Summary

Develop and implement high-level media strategies and tactics for impactful digital media campaigns during the presale process.

Salary

Base: $55,000 - $64,000; Bonus/Equity: Not specified; Benefits: Medical, Dental, Vision, 401K match, Paid Parental Leave, and Vacation

Skills & Requirements

Must-have

  • Digital campaign lifecycle management
  • Presales media strategy and planning
  • Programmatic, social, and SEM
  • Client communication and presentations
  • KPI establishment and tracking
  • Media plan and budget management

Nice-to-have

  • Lead generation and CPA experience
  • ROAS reporting experience
  • Strong client service skills
  • Data analysis and presentation
  • Persuasive oral and written communication

Key Requirements

  • 2-3 years of experience in digital advertising
  • Digital media planning experience required
  • Strong media math skills
  • Excel proficiency
  • Knowledge of programmatic, social, and SEM
  • Fluency in DSPs, Google Ads, and social media platforms
  • Bachelor’s degree or equivalent work experience

Work Rights

Not specified

Tailored Resume

Cover Letter