Acquisition Strategist

Aristocrat Technologies Australia Pty Ltd

Lansing, MI, United States
Base: $92,792 - $172,328 py; bonus/equity: not spe...
User acquisition strategies
Performance analysis and optimization
Multi-channel acquisition efforts
Lead the development of user acquisition strategies to meet iLottery growth targets, ensuring alignment with broader marketing and business objectives

Job Summary

  • Lead the development of user acquisition strategies to meet iLottery growth targets, ensuring alignment with broader marketing and business objectives.
  • Monitor acquisition performance across all channels, including paid media, strategic partnerships, influencer outreach, and affiliate marketing, to identify optimization opportunities.
  • Manage the Acquisition Coordinator by overseeing daily responsibilities, client deliverables, and professional development.

Matching Summary

Lead the development of user acquisition strategies to meet iLottery growth targets, ensuring alignment with broader marketing and business objectives.

Salary

Base: $92,792 - $172,328 per year; Bonus/Equity: Not specified; Benefits: Comprehensive benefits package including health, dental, vision, PTO, 401(k) with employer matching

Skills & Requirements

Must-have

  • user acquisition strategies
  • performance analysis and optimization
  • multi-channel acquisition efforts
  • digital acquisition channels
  • marketing analytics tools
  • affiliate marketing strategy

Nice-to-have

  • strategic advisor to partners
  • full-funnel approach
  • bring joy to life through play

Key Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • 5 years+ experience in acquisition or affiliate marketing
  • Experience managing external media agencies or affiliate partners
  • Proficiency with Google Analytics and Power BI

Work Rights

Authorized to work in the US

Tailored Resume

Cover Letter