Senior Manager, Marketing Planning And Strategy- Member Engagement

Sam’s Club

Bentonville, AR, United States of America
Base: $90,000.00 - $180,000.00; bonus/equity: annu...
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Member retention and engagement
Omni-channel marketing programs
Lifecycle marketing plans
** Sam's Club is seeking a Senior Manager of Marketing Planning and Strategy focused on member engagement and retention. The ideal candidate will have over seven years of experience in B2C marketing, particularly in lifecycle marketing, while developing and executing omni-channel strategies to enhance member loyalty. **

Job Summary

  • This role is responsible for developing and leading omni-channel marketing programs that deepen member engagement, increase adoption of high-value actions and loyalty programs, and drive measurable impact across the membership lifecycle.
  • Lead development of retention and engagement campaigns across owned, paid, site, CRM, and in-club channels.
  • At Sam’s Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

Matching Summary

Match Score: 75

** Sam's Club is seeking a Senior Manager of Marketing Planning and Strategy focused on member engagement and retention. The ideal candidate will have over seven years of experience in B2C marketing, particularly in lifecycle marketing, while developing and executing omni-channel strategies to enhance member loyalty. **

Salary

Base: $90,000.00 - $180,000.00; Bonus/Equity: annual or quarterly performance bonuses; Benefits: Health, Financial, Paid time off, Disability, Discounts, Education

Skills & Requirements

Must-have

  • member retention and engagement
  • omni-channel marketing programs
  • lifecycle marketing plans
  • performance management and optimization
  • loyalty and credit integration

Nice-to-have

  • strategic and performance-driven
  • data-informed campaigns
  • bias for action

Key Requirements

  • 7+ years experience in retention, CRM, lifecycle, or engagement marketing
  • Bachelor's degree required
  • Master's degree a plus

Work Rights

Not specified

Tailored Resume

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