Bachelor's degree or 5 years healthcare marketing experience
Develop and maintain marketing policies and procedures
Manage resident information privacy and hipaa compliance
The primary purpose of this position is to develop, coordinate, direct, and administer the facility's marketing and public relations programs to maintain and increase census
Job Summary
The primary purpose of this position is to develop, coordinate, direct, and administer the facility's marketing and public relations programs to maintain and increase census.
The role requires maintaining confidentiality of all resident care information including protected health information while ensuring accurate release of information to various stakeholders.
Candidates must prepare a departmental operating budget, interpret resident rights, and serve on various committees as directed by the Administrator.
Matching Summary
The primary purpose of this position is to develop, coordinate, direct, and administer the facility's marketing and public relations programs to maintain and increase census.
Skills & Requirements
Must-have
Bachelor's degree or 5 years healthcare marketing experience
Develop and maintain marketing policies and procedures
Manage resident information privacy and HIPAA compliance
Create departmental operating budgets and allocate resources
Coordinate internal communications and external media relations
Nice-to-have
Creative support for activity and social services departments
Establish rapport between departments and staff members
Participate in community service and civic groups
Maintain atmosphere of warmth and positive emphasis
Assist in evacuation during emergency situations
Key Requirements
Bachelor's Degree from accredited college/university
Five years experience in marketing/public relations in healthcare setting