Fusion Connect is seeking a Customer Lifecycle Marketing Manager to develop and execute marketing programs that enhance customer adoption and retention across their telecom product offerings. The ideal candidate will have a strong background in account-based marketing within a B2B telecom context, along with experience in marketing automation and CRM systems
Job Summary
This role focuses on designing proactive marketing programs that drive adoption and retention across the company's full-stack product portfolio.
The specialist collaborates closely with sales and product teams to align go-to-market efforts and deliver personalized campaigns using data-driven insights.
Success is measured by increased successful activations, higher usage of core features, improved customer success scores, and higher renewal rates.
Matching Summary
Match Score: 85
Fusion Connect is seeking a Customer Lifecycle Marketing Manager to develop and execute marketing programs that enhance customer adoption and retention across their telecom product offerings. The ideal candidate will have a strong background in account-based marketing within a B2B telecom context, along with experience in marketing automation and CRM systems.
Skills & Requirements
Must-have
Account-based marketing (ABM) strategies
Marketing automation platforms like HubSpot
CRM systems proficiency including Salesforce
B2B telecom environment experience
Market segmentation and analysis skills
Nice-to-have
Strong cross-functional collaboration abilities
Understanding of SaaS and broadband deployments
Experience with consumer survey development
Ability to build targeted renewal campaigns
Familiarity with unified communications trends
Key Requirements
Bachelor's degree in Marketing or Business Administration
Five or more years of customer or lifecycle marketing experience
Hands-on proficiency in ABM tools like 6Sense
Knowledge of telecom industry trends and competitive landscape