Lead, SME & Affluent Segment, Global Marketing

STANDARD CHARTERED BANK (SINGAPORE) LIMITED

Singapore, Singapore
Competitive salary; not specified; benefits includ...
Strategic marketing in tier 1 companies
Sme banking and affluent segment experience
Global multi-market marketing execution
This role serves as the global marketing lead responsible for shaping segment-led strategies to drive acquisition and growth in SME and Affluent banking sectors

Job Summary

  • This role serves as the global marketing lead responsible for shaping segment-led strategies to drive acquisition and growth in SME and Affluent banking sectors.
  • The position requires leveraging a full marketing mix including digital, content, and data analytics to demonstrate ROI and business impact across multiple international markets.
  • Candidates must possess over 10 years of strategic marketing experience within Tier 1 companies and a strong background in financial services or wealth management.

Matching Summary

Match Score: 75

This role serves as the global marketing lead responsible for shaping segment-led strategies to drive acquisition and growth in SME and Affluent banking sectors.

Salary

Competitive salary; Not specified; Benefits include retirement funding, medical insurance, and up to 30 days leave

Skills & Requirements

Must-have

  • Strategic Marketing in Tier 1 Companies
  • SME Banking and Affluent Segment Experience
  • Global Multi-Market Marketing Execution
  • Data-Driven Client Engagement Strategies
  • Wealth Management Marketing Expertise

Nice-to-have

  • Thought Leadership Content Creation
  • Cross-Border Partnership Development
  • Innovative Digital Channel Experimentation
  • High-Impact Event and Forum Planning
  • Brand Integrity and Governance Focus

Key Requirements

  • Graduate degree in Marketing or Communications
  • 10+ years of Strategic Marketing experience
  • Experience with U/VHNW Segments
  • Financial Services or Wealth Management background
  • Multi-market Asia experience required

Work Rights

Not specified

Tailored Resume

Cover Letter