Ecrm Senior Specialist

Dentsu UK

Warsaw, Poland
On-site
Ecrm campaign configuration and execution
Email/sms/push campaign setup
A/b testing and analysis
Dentsu UK is seeking a Senior eCRM Specialist in Warsaw, Poland, to lead the development of audience groups, data analysis, and ensure quality analytics to support marketing strategies. The ideal candidate should have extensive experience in eCRM and marketing automation, focusing on campaign execution and data-driven decision-making

Job Summary

  • The role involves leading audience creation, data analysis, and providing qualitative insights to support strategy and planning.
  • Responsibilities include end-to-end eCRM campaign execution, A/B testing, data analysis, and collaborating with creative and technical teams.
  • The company offers a hybrid work model, professional development programs, wellness days, and comprehensive benefits.

Matching Summary

Match Score: 85

Dentsu UK is seeking a Senior eCRM Specialist in Warsaw, Poland, to lead the development of audience groups, data analysis, and ensure quality analytics to support marketing strategies. The ideal candidate should have extensive experience in eCRM and marketing automation, focusing on campaign execution and data-driven decision-making.

Skills & Requirements

Must-have

  • eCRM campaign configuration and execution
  • email/SMS/push campaign setup
  • A/B testing and analysis
  • customer data segmentation
  • marketing automation tools
  • analytical thinking and data work
  • Excel and PowerPoint proficiency

Nice-to-have

  • CDP experience
  • onsite personalization tools
  • data pipeline understanding
  • BI tools experience
  • agency work experience

Key Requirements

  • 3-4 years of eCRM/marketing automation experience
  • Proficiency in at least one eCRM tool
  • End-to-end eCRM campaign experience
  • Experience with segmentation and A/B testing
  • Experience with client/business interaction
  • English language at B2 level
  • Basic HTML/CSS knowledge

Work Rights

Not specified

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