Digital Marketing Analytics Manager

Instridehealth

Remote
Base: $116,000-129,000; bonus/equity: not specifie...
Remote
Google analytics 4 (ga4)
Google tag manager (gtm)
Mixpanel or similar event-based analytics
Own the technical implementation of GA4, Mixpanel, Webflow Analyze, and Google Tag Manager (GTM) across the website and application funnel

Job Summary

  • Own the technical implementation of GA4, Mixpanel, Webflow Analyze, and Google Tag Manager (GTM) across the website and application funnel.
  • Build and maintain Looker dashboards that provide accessible reporting on marketing and website performance.
  • Analyze website traffic, user behavior, and customer journeys to identify trends and opportunities to improve the user experience and drive patient enrollments.

Matching Summary

Own the technical implementation of GA4, Mixpanel, Webflow Analyze, and Google Tag Manager (GTM) across the website and application funnel.

Salary

Base: $116,000-129,000; Bonus/Equity: Not specified; Benefits: Generous benefits package

Skills & Requirements

Must-have

  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Mixpanel or similar event-based analytics
  • HIPAA-compliant tracking
  • SQL and Looker dashboard creation
  • Snowflake data warehouse querying

Nice-to-have

  • Webflow CMS experience
  • Healthcare industry experience
  • Cross-functional collaboration skills
  • Problem-solving mindset

Key Requirements

  • 5+ years of experience in web analytics
  • Expert proficiency with GA4 and GTM
  • Experience with event-based analytics tools
  • Experience with privacy orchestration tools
  • Proficiency in SQL and Looker
  • Experience querying event data in Snowflake

Work Rights

Not specified

Tailored Resume

Cover Letter