The role aims to drive continuous innovation in new retail business, brand iteration, and better service for Chinese consumers by leveraging advanced digital marketing knowledge, consumer behavior analysis, and understanding of the pharmaceutical O2O industry
Job Summary
The role aims to drive continuous innovation in new retail business, brand iteration, and better service for Chinese consumers by leveraging advanced digital marketing knowledge, consumer behavior analysis, and understanding of the pharmaceutical O2O industry.
Key responsibilities include analyzing the evolution and trends of instant retail and local life sectors, understanding consumer shopping behavior in pharmaceutical instant retail, and exploring suitable digital marketing tools like AI and Social.
The position requires collaboration across departments to identify and implement omni-channel operational opportunities for O2O channel growth, and to support the development and launch of innovative products within O2O channels.
Matching Summary
The role aims to drive continuous innovation in new retail business, brand iteration, and better service for Chinese consumers by leveraging advanced digital marketing knowledge, consumer behavior analysis, and understanding of the pharmaceutical O2O industry.
Skills & Requirements
Must-have
New Retail and Local Life industry trends
Consumer shopping behavior analysis
Digital marketing tools and platforms
Omni channel operations and growth
O2O channel strategy optimization
Nice-to-have
Human understanding and trusted science
Agile, performance-focused culture
Purpose-driven consumer company
Bold ambitions and enormous opportunity
Key Requirements
Bachelor's degree or above
Over 7 years of experience in marketing and digital marketing
Familiarity with foreign pharmaceutical retail experience is a plus