Director Of Trade Shows & Third Party Events

WORKDAY AUSTRALIA PTY

Pleasanton, CA, USA
Primary location base pyy range: $195,000 usd - $2...
Hybrid (at least 50% in-office time required quarterly)
Strategic third party events and tradeshows
Event strategy frameworks
Marketing automation and crm tools
Workday Australia is seeking a Director of Trade Shows & Third Party Events to lead and execute their strategic event programs, focusing on brand awareness and lead generation. The ideal candidate will have over 12 years of experience in managing large-scale events and a strong background in program management and data analytics

Job Summary

  • Your primary mission will be to lead the team in driving lead generation and elevate brand awareness through key industry and persona third-party conferences.
  • Delivery of the playbook which will be utilized to manage pre-event preparation, in-event activities and post-event follow-up to optimize lead generation opportunities and determine event ROI while ensuring all stakeholders are working together to deliver a high-quality prospect experience.
  • In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul.

Matching Summary

Match Score: 85

Workday Australia is seeking a Director of Trade Shows & Third Party Events to lead and execute their strategic event programs, focusing on brand awareness and lead generation. The ideal candidate will have over 12 years of experience in managing large-scale events and a strong background in program management and data analytics.

Salary

Primary Location Base Pay Range: $195,000 USD - $292,400 USD; Additional US Location(s) Base Pay Range: $164,600 USD - $292,400 USD; Bonus/Equity: May be eligible for Workday Bonus Plan or role-specific commission/bonus, as well as annual refresh stock grants.

Skills & Requirements

Must-have

  • Strategic third party events and tradeshows
  • Event strategy frameworks
  • Marketing automation and CRM tools
  • Leveraging event analytics
  • Lead generation and brand awareness

Nice-to-have

  • Curious minds and courageous collaborators
  • Sun-drenched optimism and drive
  • Embrace change in a fast-paced environment
  • Working in a matrixed environment

Key Requirements

  • 12+ years of experience
  • Ability to work with minimal supervision
  • Strong familiarity with Salesforce and Marketo
  • Proven track record leveraging event analytics

Work Rights

Not specified

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