Senior Market Research Manager (all Genders)

HelloFresh

Berlin, Germany
**
Quantitative research
Brand tracking
Data analysis
** HelloFresh is seeking a Senior Market Research Manager in Berlin, responsible for managing the Global Brand Tracker and providing insights from consumer data. The ideal candidate should have at least three years of quantitative market research experience, strong analytical skills, and a passion for leveraging data to enhance brand performance. **

Job Summary

  • Own and develop the Global Brand Tracker program, which is a key research initiative for understanding brand performance across markets.
  • Collaborate with data scientists and analysts to inform marketing mix modeling, causal inference models, and campaign impact measurement.
  • Enjoy a competitive compensation package, hybrid working model, and access to learning and development opportunities.

Matching Summary

Match Score: 75

** HelloFresh is seeking a Senior Market Research Manager in Berlin, responsible for managing the Global Brand Tracker and providing insights from consumer data. The ideal candidate should have at least three years of quantitative market research experience, strong analytical skills, and a passion for leveraging data to enhance brand performance. **

Skills & Requirements

Must-have

  • Quantitative research
  • Brand tracking
  • Data analysis
  • Cross-functional collaboration
  • Survey design
  • Tableau
  • Geolifts and geotests

Nice-to-have

  • AI tools
  • Agile environment
  • Global perspective
  • Stakeholder communication

Key Requirements

  • >3 years market research experience
  • Bachelor's degree in Psychology, Sociology, Business, Statistics, or similar
  • Expertise in SPSS, Excel, R, or Python
  • Experience with online survey tools
  • Strong communication skills

Work Rights

Not specified

Tailored Resume

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